Redesigning the customer experience is the way of the future. Above and beyond customer journey mapping, this is what will separate the exceptional from the mediocre in business in the years to come. And this masterclass will set you on the high road to customer gratification.
Space is deliberately limited, so book your place now
We want you to gain maximum benefit from this workshop, making the most of the actionable learning and the personable networking opportunities.
What to expect from the Masterclass
The Experience by Design Masterclass will equip you to:
- Visualise the end-to-end customer journey
See your customer’s complete journey through your brand.
- Draw from the customer’s perspective
Put yourself in your customer’s shoes – what does it feel like to do business with you?
- Put everyone on the same page
Get your whole organisation to deliver terrific customer experience.
Meet the (Customer) Journeyman – Alan Pennington
What previous delegates have said about Experience by Design
The workshop was a huge paradigm shift for me. I learned to look at opportunities to change, rather than beat myself up about things. It was a great collaborative effort. The entire workshop was brilliant.
Experience by Design gave me such a different perspective. The highlight for me was that Alan used real examples. It came into play the minute I got back to the office – during my first meeting. We can’t wait for the ‘wow’ moments to happen.
Customer Journey Mapping is fairly new to South Africa and I needed validation that I’m moving in the right direction. The content was brilliant and put across in a way that we could use and understand. I learned to see things from the customer’s point of view.
I found it extremely practical and it validated what I’d already learned. The way Alan put the content across was great – it taught me a lot. There was tremendous value in actually putting a Customer Journey Map from scratch. The statement of intent was also a ‘wow’ moment for me.
The content was all so relevant – Alan made sure all his examples had context and he related it all back to me. The other delegates gave great feedback, which taught me a lot, too. Doing our own Customer Journey Map was a high point for me.
We’d been introduced to Customer Journey Mapping, but have questioned some of the methodologies and their application. After this workshop, however, we now have a much better understanding of how it all works and how to implement it in our business. The highlight was the group work.
EVENT COSTS AND DETAILS
Date: 22 & 23 February 2018
Time: 22nd – 8h00-16h30 / 23rd – 8h00-14h00
Venue: Old Mutual House, 33 Klaasens Road, Bishopscourt, Cape Town
Cost: R5650.00 (excl. VAT)
(includes all refreshments and workshop material)