Bottom Line Growth_nlighten_article_2018

How Customer Experience Impacts Bottom Line Growth

From Journeys to Experiences. It doesn’t feel so long ago…
Pride comes before the fall_Article_Nathalie Schooling_nlighten

Pride comes before the fall

Melissa’s, once a much-loved Cape Town café, restaurant…
Personalisation_nlighten_article

Personalising your business - The 5 fundamentals of getting it right

Everybody knows that the successful marriage of big data,…
nlighten Blog_Better SEX pays off on your bottom line_16 Novemberber 2017

How better SEX pays off on your bottom line

You can’t develop exceptional CX (customer experiences) without…
nlighten Blog_10 Ways to retain customers and grow your customer base_10 October 2017

Ten ways to retain your customers and grow your customer base

How do you rate your company’s ability to retain customers…
nlighten Blog_Navel Gazer or Let's Mover_16 August 2017

Navel-gazer or Let’s Mover: Which will it be?

  Push on. Be strong. Be as good as you can be. That's…
nlighten Blog_Ask not what your company can do for you_10 July 2017

Ask not what your company can do for you

“ASK NOT WHAT YOUR COUNTRY CAN DO FOR YOU—ASK WHAT YOU…
nlighten Blog_Get Creative_23 June 2017

Get Creative!

Although this complex and digital “Selfie Era” is upon…
nlighten Blog_Hire the UX Guy_15 June 2017

Hire The UX Guy!

We are all familiar with the buzzwords “Big Data” and…
nlighten Blog_Success is Simple! It’s in your DNA_25 May 2017

Success is Simple! It’s in your DNA

Your brand DNA is made up of several core components, such…
nlighten Blog_Final Boarding Call for CX _18 May 2017

Final Boarding Call for CX

According to Forrester Research, on average, US airlines…
nlighten Blog_The customer is always going to be right_11 May 2017

The customer is always going to be right

The clichéd statement, “the customer is always right”, has…
nlighten Blog_S.O.S_26 April 2017

S.O.S!!!

As a customer, sometimes trying to communicate with a company…
nlighten Blog_The Carrot is not enough. 19 April 2017

The Carrot is Not Enough!

Many studies across the globe support the fact that the engagement…
nlighten Blog_Social Media_The Online Microphone! 12 April 2017

The Social Media Microphone

As we know, our world is digitally advancing at an increasingly…