,

How to Attract and Retain More Customers

5 Ways to build a rock-solid customer experience strategy How to Attract and Retain More Customers. We’re not in a recession anymore. The state of the economy is our new reality. But instead of lamenting the old days – looking forward,…
,

How to Be a Better Customer Experience Leader

4 Ways to Power Up Your Customer-Centric Leadership Strategy by Annie Oehley, MA Industrial Psychology (cum laude) In today’s competitive market, it goes without saying that high-level company leaders need to understand that meeting customer…
,

Smarter and Smarter - nlighten talks to GetSmarter

nlighten chats to Sam Paddock, CEO of GetSmarter GetSmarter’s success did not happen overnight. It took many failed experiments and bad names (GetBrains) before its launch in 2008. In the last seven years, the online education company has…

10 Ways to Improve Your Business Writing

 How to enhance your business communications with plain English. Few touchpoints ruin the customer experience quite like overcomplicated language. Jargon and legalese abound in the business world – something that prompted nlighten to compile…

A View from the Outside In - The Alan Pennington Interview

South African companies are becoming more and more customer centric. In October, nlighten hosted our most popular Experience by Design workshop to date – which was, as always, facilitated by our global guru in experience redesign, Alan Pennington. We…

7 Ways to Clean Up Your Business Language

We all know the feeling. Buying a new car or claiming from insurance – convoluted language is often used as a trump card – a “thanks for playing, but you should’ve read the fine print”. So why do we put up with it? The need for…

The Art of Listening

Too few companies have realised that – no matter how revolutionary their product or service – none of it holds any value if it does not speak to the customer. It is for this reason that companies that have perfected the art of listening…

The Road is Paved with Good Intentions

On a recent outing to that most loved or loathed of South African institutions – Builders Warehouse – I was hardly through the front door when I was met by the words, “Can you rate my service?” What alarmed me most was that, when asked…

Great App! But Can You Do Beta?

Great App! But Can You Do Beta? Whether driving to work, sweating it off on the treadmill, or binge-watching their favourite courtroom drama, 91% of smartphone users keep their devices within arm’s reach 24/7. Apps have become the way we…

Why the Leopard Should Consider Changing Its Spots

Why the Leopard Should Consider Changing Its Spots It’s a jungle out there, or so the saying goes. In this particular jungle, let’s say the leopard is king – heavy and powerful – it eats infrequently and when it decides to hunt, it's…
ngage. nlighten newsletter spring 2015. customer satisfaction

Client Satisfaction: A direct impact on the bottom line

Client satisfaction is at the heart of business success, even though its real impact on the bottom line has been virtually impossible to measure and quantify. Do happy clients really translate into bigger profits? And do they have the potential…
nlighten.co.za - Customer Experience Blog 19 June 2015. Get your head out of the sand

Get your head out the sand

Blog - Get your head out the sand |nlighten Innovation is everything today. That might be a bold statement, but if you are paying attention to the world around you, you’ll agree. It starts with leaders who understand the need to challenge…
nlighten.co.za - Customer Experience Blog 01 June 2015, Vision, Mission, Values

In: Deliver on your Brand’s Promise / Out: Vision, Mission, Values

In: Deliver on your Brand’s Promise / Out: Vision, Mission, Values When was the last time you actually noticed a company’s vision, mission and values? It’s been a while, hasn’t it? We aren’t saying that successful brands of today…
nlighten.co.za - Customer Experience Blog 6 April 2015

That comfortable-looking metal chair (not)

That comfortable-looking metal chair (not) Some people may not view the metal chair as a hindrance, but let’s get real – the chair itself is just an analogy for what REALLY matters - great customer experiences. Part of understanding…
nlighten.co.za - Customer Experience Blog 6 April 2015

Having your cake and eating it.

Having your cake and eating it: making customers and keeping them too Historians would have a different tale to tell were Marie Antoinette a little more focused on great customer experiences. The outcome may be vastly different to what actually…