Pride comes before the fall_Article_Nathalie Schooling_nlighten

Pride comes before the fall

Melissa’s, once a much-loved Cape Town café, restaurant…
Personalisation_nlighten_article

Personalising your business - The 5 fundamentals of getting it right

Everybody knows that the successful marriage of big data,…
nlighten Blog_Better SEX pays off on your bottom line_16 Novemberber 2017

How better SEX pays off on your bottom line

You can’t develop exceptional CX (customer experiences) without…
nlighten Blog_10 Ways to retain customers and grow your customer base_10 October 2017

Ten ways to retain your customers and grow your customer base

How do you rate your company’s ability to retain customers…
nlighten Blog_Navel Gazer or Let's Mover_16 August 2017

Navel-gazer or Let’s Mover: Which will it be?

  Push on. Be strong. Be as good as you can be. That's…
nlighten Blog_Ask not what your company can do for you_10 July 2017

Ask not what your company can do for you

“ASK NOT WHAT YOUR COUNTRY CAN DO FOR YOU—ASK WHAT YOU…
nlighten Blog_Get Creative_23 June 2017

Get Creative!

Although this complex and digital “Selfie Era” is upon…
nlighten Blog_Hire the UX Guy_15 June 2017

Hire The UX Guy!

We are all familiar with the buzzwords “Big Data” and…
nlighten Blog_Success is Simple! It’s in your DNA_25 May 2017

Success is Simple! It’s in your DNA

Your brand DNA is made up of several core components, such…
nlighten Blog_Final Boarding Call for CX _18 May 2017

Final Boarding Call for CX

According to Forrester Research, on average, US airlines…
nlighten Blog_The customer is always going to be right_11 May 2017

The customer is always going to be right

The clichéd statement, “the customer is always right”, has…
nlighten Blog_S.O.S_26 April 2017

S.O.S!!!

As a customer, sometimes trying to communicate with a company…
nlighten Blog_The Carrot is not enough. 19 April 2017

The Carrot is Not Enough!

Many studies across the globe support the fact that the engagement…
nlighten Blog_Social Media_The Online Microphone! 12 April 2017

The Social Media Microphone

As we know, our world is digitally advancing at an increasingly…

Real Research

Research is the most powerful tool that drives valuable customer…