We pinpoint what you offer that others do not
nlighten’s value lies in the depth of our research. We delve into deep seated subconscious motivations for customer behaviour and translate this information into language that can be easily shared across all levels of an organisation.
The simplicity of our reports belies their depth of knowledge, and our resulting strategic suggestions and action plans are both straightforward and practical.
Customer research in the B2C, B2B and B2B2C spaces measures opportunity, risk, and the specifics of success (or lack of it). We offer:
- Interviews that are rigorous and substantial
- Results that can be validated
- Reports that interrogate findings for each client’s unique profile
The expertise of our researchers sets us apart
Our experienced researchers don’t just focus on the numbers, but rather are able to delve deeper to uncover sentiment and actionable insight. Our researchers engage with key stakeholders to conduct qualitative face-to-face interviews and quantitative telephonic research.
nlighten also has the technology in place to set up online interactive web surveys that give clients customers and staff a functional and robust method to engage and so expose pain points and highlight moments of truth within your organisation.
We listen to you. And then we listen to your customers to make sure the information you receive is authentic. You get to:
- Understand the drivers that underpin your customers’ or clients’ behaviour
- Identify areas of risk or find opportunities to grow your business, including cross-sell and up-sell
- Understand the drivers that underpin your customers’ or clients’ behaviour
- Identify areas of risk or find opportunities to grow your business, including cross-sell and up-sell