Voice of Customer_VoC_nlighten article_June_2019

Recording Voice of Customer (V0C) is Important, But Are You Listening?

Before you can improve customer experience, it helps to understand…
nlighten Blog_The customer is always going to be right_11 May 2017

The customer is always going to be right

The clichéd statement, “the customer is always right”, has…
nlighten Blog_The Carrot is not enough. 19 April 2017

The Carrot is Not Enough!

Many studies across the globe support the fact that the engagement…