Posts

Customer Complaints_nlighten article_March_2019
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Customer Complaints

Customer Complaints: Where Did it All Go So Right? There’s a great misconception in the business world that for consumer satisfaction everything must go 100% smoothly. This isn’t possible or plausible - no person, product or business…
Bottom Line Growth_nlighten_article_2018
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How Customer Experience Impacts Bottom Line Growth

From Journeys to Experiences. It doesn’t feel so long ago that everyone was talking about buyers’ journeys. While the concept served to introduce many companies to the notion that their customers were on a journey and don’t just appear…
nlighten Blog_S.O.S_26 April 2017
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S.O.S!!!

As a customer, sometimes trying to communicate with a company representative is like having dental surgery without anesthetic! The frustration alone of not being able to get hold of someone to help you is enough to deter one away from a…