Posts

How to be a better CX leader_nlighten article_July_2019

How to Be a Better Customer Experience Leader

In today’s competitive market, it goes without saying that…
5 ways_consumer choice_nlighten article_May_2019

5 Ways to Make Sure Consumers Choose You

Consumer power continues to grow. There is a wider choice…
Substance Over Style_nlighten article_March_2019

Customer Experience is About Substance Over Style

Great customer experience is invariably about substance over…
Customer Complaints_nlighten article_March_2019

Customer Complaints

Customer Complaints: Where Did it All Go So Right? There’s…
End_to_end customer experience_nlighten_article_Feb_2019

Why your end-to-end customer experience is only as strong as its weakest link

Humans are a pessimistic bunch. Studies show that we remember…
A non-negotiable customer experience_nlighten_article_2019

A non-negotiable customer experience

Customer Experience is Nothing without the Non-Negotiables Ok,…
Pride comes before the fall_Article_Nathalie Schooling_nlighten

Pride comes before the fall

Melissa’s, once a much-loved Cape Town café, restaurant…
nlighten Blog_Better SEX pays off on your bottom line_16 Novemberber 2017

How better SEX pays off on your bottom line

You can’t develop exceptional CX (customer experiences) without…
nlighten Blog_10 Ways to retain customers and grow your customer base_10 October 2017

Ten ways to retain your customers and grow your customer base

How do you rate your company’s ability to retain customers…
nlighten Blog_Ask not what your company can do for you_10 July 2017

Ask not what your company can do for you

“ASK NOT WHAT YOUR COUNTRY CAN DO FOR YOU—ASK WHAT YOU…
nlighten Blog_Get Creative_23 June 2017

Get Creative!

Although this complex and digital “Selfie Era” is upon…
nlighten Blog_Hire the UX Guy_15 June 2017

Hire The UX Guy!

We are all familiar with the buzzwords “Big Data” and…
nlighten Blog_Success is Simple! It’s in your DNA_25 May 2017

Success is Simple! It’s in your DNA

Your brand DNA is made up of several core components, such…
nlighten Blog_Final Boarding Call for CX _18 May 2017

Final Boarding Call for CX

According to Forrester Research, on average, US airlines…
nlighten Blog_The customer is always going to be right_11 May 2017

The customer is always going to be right

The clichéd statement, “the customer is always right”, has…